Service Based Business Social Media Strategy | Dr.Matt Bradley of Modern Vet

In this episode, I have a fascinating conversation with Dr. Matt Bradley, a small animal veterinarian and owner of Modern Vet in Atlanta, Georgia. We explore his journey into entrepreneurship and how he launched his own veterinary practice. Dr. Bradley emphasizes the vital role of marketing, particularly through social media, in building customer awareness and loyalty.

He shares his insights on the power of creative content in a service-based business, discussing how it impacts both the top and bottom of the sales funnel. We also touch on the importance of producing personal and authentic content, which he believes has significantly contributed to the growth of his practice. Through our conversation, Dr. Bradley opens up about the challenges he faced, including feeling pressure from competition and judgment from peers in the veterinary field.

Over time, he has learned to embrace confidence in his content creation, despite encountering negative comments on some of his viral posts. A standout moment in the episode is when he shares how incorporating humor and comedy into his branding has brought value and engagement to his content. He reflects on a viral video about cat nails that sparked controversy, highlighting the delicate balance he strives to maintain with his comedic approach.

Additionally, we discuss the dynamics of competition and collaboration within the veterinary industry, and Dr. Bradley emphasizes the importance of structure and cadence in effective content creation.

Throughout the episode, Dr. Bradley's passion for pet care shines through, especially when he explains how his love for his dog, Rufus, inspired him to pursue a veterinary career and identify gaps in the market. Ultimately, this conversation is a relatable and insightful look into the evolving landscape of veterinary services and the impact of marketing in today's digital age.