Do you need to be running paid ads? With ashley Brock
In this episode of Behind the Content, I sit down with Ashley Brock, founder of the Paid Ads Academy and an expert in all things advertising. We dive into her background, how she built her business, and her unique perspective on the balance between paid and organic marketing.
Ashley shares what she’s learned from years in the ad world—everything from the pros and cons of working with agencies to why creators should always be focused on learning new skills and staying adaptable in the ever-changing world of digital media. We also talk about the growing role of AI in content creation and how it can help streamline the process without losing authenticity.
We get honest about the creative side of ads—what makes them work, what doesn’t, and how to make content that actually connects. Ashley and I talk about using emotion, tone, and articulation to deliver messages that feel real, and we share some laughs about the “cheesy” ads we’ve both made along the way.
Ashley, known as the “Ad Queen,” also breaks down practical strategies for creating hooks and series, using organic posts as ads, and selling across different price ranges while building genuine community online.
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